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| Why VerdaSee
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VerdaSee has developed a range of high performance tracking and tracing products and services that can be tailored to meet your company’s specific needs. VerdaSee is technology neutral and is committed to selecting the optimum RFID solution for each customer’s needs.
VerdaSee
is singularly positioned to become the industry leader in all phases of HPT&T systems design and deployment. This is due to the unique sets of skills and experiences of its founders as well as the strategic relationships VerdaSee has established with a range of technology providers.
The VerdaSee
team has decades of advanced tracking and tracing experience that includes widely respected experts in solutions engineering, software engineering, label and tag development, design and manufacturing, and supply chain and logistical systems.

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The VerdaSee Team
The founders and key members of the VerdaSee team follow:
- Reuben Vasquez, President & CEO
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Senior Vice President and General
Manager, Moore North America, with P&L responsibility for
RFID systems
Member of Strategic Advisory Group reporting to President/CEO of Moore Corporation and Senior Vice President, Business Development
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Several VP, general management
positions in Moore in operations, manufacturing, logistics, and
quality,
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Industry recognized leader in such areas as information management, commercial bar code labels and applications, and advance tracking and tracing solutions.
- Keith Krenz, Chief Technology Officer
- Founder of QuestOne Decision Sciences
- GwynAllen Ltd. Principle
- Industry recognized leader in such areas as supply chain management and design, high performance logistics, industrial systems design, and high performance tracking & tracing
- Larry Finnegan, Chief Financial Officer
- GwynAllen Ltd. Principle
- Has held various senior positions (including CEO, COO and CFO) with large, publicly traded technology companies.
- Joe Garay, Chief Administrative Officer and Corporate Counsel
- GwynAllen Ltd. Principle
- Has held senior positions (including Corporate Secretary and Chief Corporate Counsel) with a large, publicly traded technology company. Prior to moving into the commercial field, practiced corporate law with a leading Philadelphia law firm.
- Harry James, Vice President of Field Operations
- Has held senior management positions in
logistics and manufacturing operations
- Has held various senior technology management positions with QuestOne Decision
Sciences and EDS.
- Fran Smith, Vice President of R&D and Vendor Management
- Director of R&D for Moore North
America
- Industry recognized leader in labels systems and solutions, commercial bar code labels and applications development, and advance tracking and tracing solutions
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